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Contagious: Why Things Catch On

Jonah Berger, Simon and Schuster, 2013 

 

Format:

  •   Three-page maximum (books), single space, 

    business block, justified margins, 10-point font 

  •   APA bibliographic citation of the work as your ‘title’ 

  •   Your name, course, section number and date at the upper right 

    Content: 

  •   Central theme – identify author’s main lesson/argument – what is the author(s) teaching us 

  •   Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject 

  •   Main takeaways – so what and now what? How do we best apply the knowledge from this article/book? 

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