Running head: MARKETING DISCUSSIONMarketing DiscussionNameInstitution1MARKETING DISCUSSION2Marketing DiscussionBranding is fundamental to product development as it usually helps a consumer todifferentiate between two similar products and also to create an attraction of consumers to aparticular product. Many companies that deal with same or almost identical products usuallyengage in branding to enable their consumers different the products. One brand that I like is aCoca-Cola product coke. Coca-Cola is one of the most cherished brand names especiallyfrom it many soft drinks that it produces especially coke. Coca-Cola supports its brandthrough the many advertisements that it usually provides for its coke product. For example,the firm supported its image during the 2018 World Cup by being one of the sponsors duringthe event. One competing brand of Coca-Cola is Red Bull who also produce soft drinks.Coca-Cola has an absolute advantage when it comes to the brand image when compared toRed Bull. The two competing companies have also been able to create their brand image inmany markets in the world. The Red Bull has also emerged as one of the biggest brandimages du ...
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