Develop a brief IMC (Integrated Marketing Communications) for the company or product you are working on in your assignments.
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First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
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Now, think about how to communicate this information using the AIDA (Attention – Desire – Interest – Action) principle. Describe your ad and promotion.
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How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
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Use the practice problem and a qualitative, peer-reviewed research article you identified in the Topic 1 assignment to complete this assignment....
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provide the solution for the exam questions. check the attached file for the questions....
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