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Running Head: BUS343 WEEK 2 DISCUSSIONS 1 AND 2BUS343 Week 2 Discussions 1 and 2Student Name:Institution Affiliation:Date:BUS343 WEEK 2 DISCUSSIONS 1 AND 22International Marketing Strategy of Coca-ColaThe Coca-Cola international marketing strategy is very innovative and based on the currenttrends in the society. This includes the use of emerging technologies such as the social media andvideo marketing to display their services to the consumers globally. They have managed to adaptto every country hence enabling them to penetrate to even remote locations once thought to bedifficult. In both the videos and the readings, the organization is displayed as a recognized brandglobally . The social media statistics reveal most of the traffic outside the United States. This hasbeen achieved through the creation of international marketing strategy that creates memories,human interaction, and association (Hu & Chuang, 2009).Marketing by the organization can be costly by effective; this has led to the constant growthof the market despite the presence of strong competitors. The global marketers at Coca-Colaengineer the processes and take their time to implement the strategies based on the consumerperceptions and according to the company marketing goals (Cateora, 2016). This has driven theglobal market to pursue Coca-Cola products because of their association with good life, positivity,and happiness. The aim of the marketing strategy can be associated with pulling n ...


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