Select oneof the following companies:
1. Ford Motor Company
5. Southwest Airlines
6. Bank of America
8. YUM Brands
10. Papa Johns
Writea 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page)
Include the following:
· Identify the areas where additional market research is needed.
· Analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the chosen organization.
Formatyour paper consistent with APA guidelines.
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