Business Model and Strategic Plan Part I: Conceptualizing a New
Product or Service Division of:
E. I. duPont de Nemours & Company
Use the University of Phoenix Material: Business Model and Strategic
Planning Outline as a guide to complete sections of your capstone
project each week. A final paper is due in Week 5. Cite your resources.
Write a 1,400- to 1,750-word paper in which you explain the importance
of innovation in your selected business’s vision, mission, and values,
and determine your business model for this new division . Include the
following:
• Propose a new product or service for the new company division. The
division should be customer-focused with an innovative mission
statement. Ensure that you are differentiating your product or service.
• Describe how the division addresses customer needs and achieves
competitive advantage.
• Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your business to
become in the future.
• Explain how the vision, mission, and value of the new division align
with the company’s mission and vision.
• Summarize how the vision, mission, and values guide the division’s
strategic direction.
• Define your guiding principles and values for your division in the
context of culture, social responsibility, and ethics.
Format your paper consistent with NEW APA guidelines – SEE ATTACHED for Template and Additional Information.
I was considering a space polymer like the one used for the space shuttle tiles – SEE ATTACHED PHOTO as well as the NASA Report (for ideas)
SEE ALSO, FINAL ATTACHMENT (attachment 5) – Research conducted about: E. I. duPont de Nemours & Company
PRICE: $6 per page PLUS bonus once UOP insturctor grades the
work IF the paper is an “A” (95% or above). I will also post
an excellent rating.
Business Model and Strategic Plan Part I: Conceptualizing a
New
Product or Service Division of an Existing Business
Use the University of Phoenix Material: Business Model and Strategic
Planning Outline as a guide to complete sections of your capstone
project each week. A final paper is due in Week 5. Cite your resources.
Write a 1,400- to 1,750-word paper in which you explain the importance
of innovation in your selected business’s vision, mission, and values,
and determine your business model for this new division. Include the
following:
- Propose a new product or service for the new company division. The
division should be customer-focused with an innovative mission
statement. Ensure that you are differentiating your product or service.
- Describe how the division addresses customer needs and achieves
competitive advantage.
- Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your business to
become in the future.
- Explain how the vision, mission, and value of the new division align
with the company’s mission and vision.
- Summarize how the vision, mission, and values guide the division’s
strategic direction.
- Define your guiding principles and values for your division in the
context of culture, social responsibility, and ethics.
Format your paper consistent with APA guidelines.
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Astra Polymers is the leading and preferable Masterbatch, Additive and Thermoplastic compounds manufacturing company.
Established in 1993, Astra Polymers is an ISO 9001:2008 certified and considered to be the largest masterbatch producing company in the Middle East with ongoing (domestic and overseas) major expansions. Astra Polymers produces high quality black, white, color and additive masterbatch, as well as custom-made thermoplastic compounds plus liquid based or paste colorants and custom compounding for the polymer manufacturing, polymer converting, petrochemical and plastics processing industries.
Astra Polymers produce masterbatch solutions that are either general purpose or application specific. Application specific grades include masterbatch for : Fiber, (PP, PET, PE), BOPP, Agricultural, Horticultural & Multi-layer films, PET Preform / sheet production & Specialist Pipe manufacture.
Astra Polymers is also a source for Customer Specific compounding using proprietary form giving technology, our manufacturing facilities located in Dammam (East Kingdom), Rabigh (West of Saudi Arabia), Dubai (United Arab Emirates), Istanbul (Turkey) & India (Maharashtra). Which will serve our continued growth plans in Middle East and Europe; it will add more strength to Astra Polymers vision in leading Masterbatch & Compounding manufacturer globally.
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- I. du Pont de Nemours and Company, commonly referred to as DuPont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Éleuthère Irénée du Pont.
- dupont.com/corporate-functions/careers.html
Explore DuPont careers. Together we can solve the world’s greatest challenges using science, expertise and innovation.
- dupont.com
DuPont and its partners use science-driven innovation to nourish a growing population, build a secure energy future and make the world a safer place.
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A World Leader in Market-Driven Innovation and Science.
With expertise spanning two centuries, diverse industries and more than 90 countries, our company is uniquely positioned to help solve some of the world’s biggest challenges.
For more than 200 years, DuPont has brought world-class science and engineering to the global marketplace through innovative products, materials and services. Our market-driven innovation introduces thousands of new products and patent applications every year, serving markets as diverse as agriculture, nutrition, electronics and communications, safety and protection, home and construction, transportation and apparel.
Today, DuPont is proud to build on this heritage by partnering with others to tackle the unprecedented challenges in food, energy and protection now facing our world. With global population expected to approach nine billion by 2050, DuPont is working with customers, governments, NGOs and thought leaders to discover solutions to today’s toughest challenges.
Together, we believe we can provide enough healthy food for people everywhere, decrease dependence on fossil fuels, and protect people and the environment for generations to come.
We look forward to what a third century of science and innovation can do.
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Our Purpose
DuPont is a science company. We work collaboratively to find sustainable, innovative, market-driven solutions to solve some of the world’s biggest challenges, making lives better, safer, and healthier for people everywhere.
See how we are putting these words into action by making a difference in food, energy and protection.
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See DuPont insights and positions on global issues.
DuPont provides insights to address many of the challenges the world faces today.
More people on our planet, limited food supplies, volatile energy markets, new threats to life and the environment – these are just some of the issues the world is facing today. At DuPont, we’re using our science and working with others to address some of the world’s most pressing needs. Learn more about our insights and explore DuPont’s point of view on a range of global issues and industry topics.
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Position Statements
Position statements represent DuPont’s informed views and opinions on industry-related issues. They cover a range of topics that reinforce our commitment to sustainable growth and are important to stakeholders.
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DuPont Statement on Sustainable Development
The Issue:
Sustainable development involves the ability of a community, country, region or world to maintain or improve the present generation’s quality of life, while protecting the ability of future generations to enhance their quality of life. Sustainable development integrates social, economic and environmental needs to develop better solutions to today’s problems while also providing good stewardship of the resources needed for the future. Recognizing that the Earth’s resources are limited and that conservation and innovation are both necessary, many people and organizations with diverse views are coming together to work on issues of common interest.
DuPont Position:
DuPont’s mission is Sustainable Growth which we define as creating shareholder and societal value while reducing the environmental footprint in the value chains in which we operate.
Our vision is to be the world’s most dynamic science company, creating sustainable solutions essential to a better, safer, healthier life for people everywhere.
DuPont is actively pursuing sustainable growth by:
- Continuing to set footprint reductions goals to reduce our impact in areas like energy, greenhouse gas emissions, water use, and air carcinogens.
- Setting market facing goals to drive the way that we are investing our R&D and growing our revenues.
- Seeking to be a welcome neighbor of communities in which we operate as well as a welcome member of society. This requires meeting the public’s expectations of economic competitiveness and social responsibility, including environmental protection.
Companies contribute to sustainable growth efforts by engaging in regular, open dialogue with all stakeholders about community and company issues and working together to solve problems.
Sustainable Growth efforts are essential to DuPont’s overall strategy. We believe that only those companies and industries that provide value to society in a way that is protective of the world’s resources will be competitive in the 21st Century.
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DuPont Position Statement on Safety, Health, and Environment Commitment
Through our Commitment to safety, health and environmental excellence, we affirm to all our stakeholders, including our employees, customers, shareholders, and the public, that we will work collaboratively to bring sustainable, market-driven and innovative solutions to solve some of the world’s biggest challenges, making lives better, safer, and healthier for people everywhere. We will implement those strategies that build successful businesses and achieve the greatest benefit for all our stakeholders with respect and care for the environment without compromising the ability of future generations to meet their needs.
We will continuously improve our practices in light of advances in technology and new understandings in safety, health and environmental science. We will make consistent, measurable progress in implementing this Commitment throughout our worldwide operations and support Responsible Care® as a key program to achieve this Commitment.
Highest Standards of Performance, Business Excellence
We will adhere to the highest standards for the safe operation of facilities and the protection of our environment, our employees, our customers and the people of the communities in which we do business. We will manage security as we do safety.
We will strengthen our businesses by making safety, health and environmental issues an integral part of all business activities and by continuously striving to align our businesses with public expectations.
Committed to Zero Injuries, Illnesses, and Incidents
We believe that all injuries and occupational illnesses, as well as safety and environmental incidents, are preventable, and are committed to a goal of zero for all of them. We will promote off-the-job safety for our employees.
We will assess the environmental impact of each facility we propose to construct or acquire and will design, build, operate and maintain all our facilities and transportation equipment so they are safe, secure and acceptable to local communities and protect the environment.
We will be prepared for emergencies and will provide leadership to assist our local communities to improve their emergency preparedness.
Goal of Zero Waste and Emissions
We will drive toward zero waste generation at the source. Materials will be reused and recycled to minimize the need for treatment or disposal and to conserve resources.
Where waste is generated, it will be handled and disposed of safely and responsibly.
We will drive toward zero emissions, giving priority to those that may present the greatest potential risk to health or the environment.
Where past practices have created conditions that require correction, we will responsibly correct them.
Conservation of Natural Resources, Energy, and Biodiversity
We will excel in the efficient use of fossil fuels and feedstocks, land, water, minerals and other natural resources and transition toward the greater use of renewable energy and feedstocks. We will seek to conserve and protect natural resource biodiversity and will manage our land to enhance habitats for wildlife.
We will also work with our customers and suppliers to reduce impacts and improve efficiencies along the value chain.
Continuously Improving Processes, Practices, and Products
We will extract, make, use, handle, package, transport and dispose of our materials safely and in an environmentally responsible manner.
We will continuously analyze and improve our practices, processes and products to reduce their risk and impact throughout the product life cycle. We will develop new products and processes that have increasing margins of safety for both human health and the environment. We will seek opportunities to make our new and existing facilities inherently safer.
We will work with our suppliers, carriers, distributors and customers to achieve similar product stewardship, and we will provide information and assistance to support their efforts to do so.
Open and Public Discussion, Influence on Public Policy
We will promote open discussion with our stakeholders about the materials we make, use and transport and the impacts of our activities on their safety, health and environments.
We will build alliances with governments, policy makers, businesses and advocacy groups to develop sound policies, laws, regulations and practices that improve safety, health and the environment.
Management and Employee Commitment, Accountability
The Board of Directors, including the Chief Executive Officer, will be informed about pertinent safety, health and environmental issues and will ensure that policies are in place and actions taken to achieve this Commitment.
Compliance with this Commitment and applicable laws is the responsibility of every employee and contractor acting on our behalf and a condition of their employment or contract.
Management in each business is responsible to educate, train and motivate employees to understand and comply with this Commitment and applicable laws.
We will deploy our resources, including research, development and capital, to meet this Commitment and will do so in a manner that strengthens our businesses.
We will measure and regularly report to the public our global progress in meeting this Commitment.
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Our Core Values
For more than 200 years, DuPont core values have been the cornerstone of who we are and what we stand for.
Even as our company and the world have grown and evolved, we have never changed the commitment we share to our core values. They are:
Safety and Health
We share a personal and professional commitment to protecting the safety and health of our employees, our contractors, our customers and the people of the communities in which we operate.
Environmental Stewardship
We find science-enabled, sustainable solutions for our customers, always managing our businesses to protect the environment and preserve the earth’s natural resources both for today and for generations into the future.
Respect for People
We treat our employees and all our partners with professionalism, dignity and respect, fostering an environment where people can contribute, innovate and excel.
Highest Ethical Behavior
We conduct ourselves and our business affairs in accordance with the highest ethical standards and in compliance with all applicable laws, striving always to be a respected corporate citizen worldwide.
To learn more, view our Code of Conduct.
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Our Mission. Our Vision. Our Core Values
Our Mission
Sustainable Growth: The creation of shareholder and societal value while we reduce our environmental footprint along the value chains in which we operate.
Our Vision
To be the world’s most dynamic science company, creating sustainable solutions essential to a better, safer, healthier life for people everywhere.
Our Core Values
- Safety and Health
- Environmental Stewardship
- Highest Ethical Behavior
- Respect for People
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DuPont Slogan
A slogan is a short, memorable catch phrase, tagline or motto
used to to identify a product or company in advertisements. The
advertising slogan, or business slogan most associated with DuPont,
is:
“ The Miracles of Science.”
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Competition
As a science and technology based company, DuPont competes on a variety of factors such as product quality and performance or specifications, continuity of supply, price, customer service and breadth of product line, depending on the characteristics of the particular market involved and the product or service provided.
Major competitors include diversified industrial companies principally based in the U.S., Western Europe, Japan, China, Korea and India. In the aggregate, these competitors offer a wide range of products from agricultural, commodity and specialty chemicals to plastics, fibers and advanced materials. The company also competes in certain markets with smaller, more specialized firms who offer a narrow range of products or converted products that functionally compete with the company’s offerings.
Pioneer sells advanced plant genetics, principally for the global production of corn and soybeans and thus directly competes with other seed and plant biotechnology companies. The Nutrition & Health business also provides food safety equipment and soy-based food ingredients in competition with other major grain and food processors.
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DuPont (NYSE:DD) is a global chemical and technology conglomerate that manufactures materials used in automotive manufacturing, construction, pharmaceuticals, agriculture, and electronics. [1] Agriculture & Nutrition, Safety & Protection, and Electronics are the growth centers for the company, while its Performance Coatings, Performance Materials, and Performance Chemicals divisions serve as reliable sources of cash flow. [2]
Dupont has also manufactures genetically modified plants used to produce renewable energy such as ethanol and biobutanol. Rising oil prices have led to higher demand for alternative energy, and many states have started to require that ethanolbe added to gasoline to reduce pollution and conserve oil. Since DuPont’s acquisition of Pioneer Hi-Bred in 1999, the company has grown to become the world’s largest seed company by sales, providing genetically modified plants that produce the highest levels of corn or soybean per acreage.
DuPont is a large chemical and biotech conglomerate organized into five primary market segments. In addition to the five segments, the company’s other segments include Pharmaceuticals and Other. [4]
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Dupont 2008 Net Sales by Segment ($M) [5]
Business Segments
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