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1Running head: CAPSTONE PROJECTCapstone ProjectNameInstitutionDateCAPSTONE PROJECT2IntroductionFor the past year and a half, I have worked at Soulcycle, an indoor cycling fitness studiothat has changed easily changed the way we think about working out. Soulcycle has also changedthe way we think about a company and what it takes to be successful. What started as a singularstudio on the upper west side of New York has grown into over sixty locations across the UnitedStates. What is most motivating to me about the spectacular growth of this company is the fact thatit was all done organically. They never contracted out to others for marketing but rather took thejob into their own hands and handcrafted a marketing technique specific to each location but basedon a foundation of reaching out into the community and creating a stronghold.I was hired at the Soulcycle Coral Gables studio and have worked very hard to be a part ofthis process. I found that I was learning so many great skills that will be so helpful beyond this jobin the future. As I have learned these skills I have also grown within the company and continue todo so. I started as a front desk associate and transitioned into the role of a key holder meaning thatI am many times managing the studio myself instead of a manager, I am currently in the processof becoming an assistant studio manager of marketing. Currently, at the studio that I work at, therehave been many changes in management leaving ...


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