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Write a paper that summarizes how the Internet may affect public opinion in a positive or negative way with regards to brand reputation.  Select a well-known brand (i.e. Nike or Micosoft) and discuss the curren state of public opiniont using the internet as your research tool.

 

Write between 750 - 1250 words (approx 3 - 5 pages) using Microsoft Word in APA style.

Include a cover page and reference page.

Use at least three references.

Cite all reference material(data, dates, graphs, quotes, paraphrased words, values

References must come from sources such as scholarly journals found in CNN, online newspapers such as, The Wall Street Journal, govt websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.

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