I need help in preparing marketing plan for the course BUS5470.
Me and my team will need to create, as an extension of the goods already offered, gluten-free and lactose-free baked goods (donuts, muffins, etc.). The target market will be all those (children and adults) who have any type of allergy toward gluten and/or dairy foods (people with celiac disease, etc). Your company will be Krispy Kreme Donuts (a chain in the U.S.).
This project has been divided among five of us and I need help in drafting my sections.
Please see the attached file. I need help on the sections which are marked against my name “Tanushree Bhattacharya”.
Let me know if anybody can help.
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