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Running head: CASE STUDY DESCRIPTION: AMAZON INC.Case Study Description: Amazon Inc.NameInstitution1CASE STUDY DESCRIPTION: AMAZON INC.2Case Study Description: Amazon Inc.Overview and History of AmazonAmazon.com is an online retailer, producer of electronic book readers as well as aprovider of book services, being among the first companies in the e-commerce industry. Thecompany headquarters is in Seattle, Washington. The company is internet-based and sells music,books, housewares, movies, electronics, toys as well as a wide variety of other goods either as amiddleman or directly to millions of consumers globally. The web services provided by Amazoninclude rental of data storage as well as computing resources over the Internet. Since itsinception in 1995, Amazon Inc. has become the largest electronic commerce industry globallyallowing consumers to buy almost everything they can imagine online. The company is alsocommitted to cost minimization for the benefit of its consumers.Amazon was started in 1994 by Jeff Bezos with the company being run entirely from thefounders garage. The company derived its name from the Amazon River with the name beingthough as critical in supporting the company to appear at the top of alphabetical lists. Thecompany started its operations through the sale of books with the company gaining profitabilityin the last quarter of 2001. The company opened its doors to the public through the sale of sharesin 1997. The company e ...


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