Learnscape: Patient Engagement. (attatched the transcript)

The Marketing Director for Bright Road Healthcare is looking for ways to improve their Personal Health Record. A Personal Health Record not only engages patients in their own wellness; it’s a method of retaining loyal patients. In this Learnscape, the student will play the role of a marketing consultant who meets with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care Systems’ Personal Health Record, a resource provided to their patients.

Using this information, the student will submit substantive recommendations on how to improve the functionality and utility of the Personal Health Record.