THE COMPANY IS APPLE
Creating an effective strategic management plan relies heavily
on analysis of both your existing company and factors in the
business environment that impact decision making. This is an
essential part of the business process because it allows management
to keep informed on changes and the information gathered is used to
set goals and determine the future for the company. This assignment
will require you to analyze the internal and external environment
of your company and then use the information you've gathered to set
strategic goals for the business.
For the assignment this week, write a paper that's at least two pagesin length and completes the following:
The strategic goals that you create here will set the stage for all of the course project assignments ahead. It's extremely important to choose long-term goals that fit with where you think the company should be headed and make use of the information you've gathered. Feel free to reach out to your instructor for guidance about creating the strategic goals, since they're essential to the ongoing course project.
Save your assignment as a Microsoft Word document.
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