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Running head: BLUE APRONS RESPONSE TO COMPETITIVE THREATSBLUE APRONS RESPONSE TO COMPETITIVE THREATSName:Institution affiliation:Date:1BLUE APRONS RESPONSE TO COMPETITIVE THREATS2BLUE APRONS RESPONSE TO COMPETITIVE THREATSBlue Apron exclusively operates in the USA, unlike some of its major competitors thathave ventured into foreign countries. For instance, its rival Hello Fresh has established markets inmost of the European nations where it has significantly increased its delivery. Nevertheless, thecompany has made significant steps in responding to its competitive threats, including processautomation, cost cuts, improving its product offerings (Khan & Sowards, 2018), which align withthose discussed in the chapter. Blue Apron focuses on automating its entire production process inits facilities to cut costs and decrease the fulfillment time. Also, the company is using data oncustomer feedback to reduce its operational complexities. The company invests heavily inmarketing and continually upgrades its recipe portfolio to attract more customers.However, Blue Apron diversification strategy does not match with the chapters contents.The company has ...


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