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Running head: COMPETITIVE ANALYSIS1Competitive AnalysisNameInstitutional AffiliationDateCOMPETITIVE ANALYSIS24.3.A.It is essential to note that understanding your competition is key when it comes to thesuccess of any organization. Even though an organization may have a product or even servicethat fills what is identified as a unique gap in the market, it becomes important to remember thatthere are always other firms providing something similar, or there exist other approaches that canbe considered as the means to satisfy the same consumers need. As such, competition issomething that cannot be taken lightly. It is worth noting that competition can be either direct orindirect, and its intensity will, to a great extent affect the overall potential for the success of abusiness.Coworkers lets go, is a professional carpooling service that is designed to cut down ontraffic, encourage more family time as well as improve the city of Huntsville. Although there isan excellent business plan, it is significant to be sensitive to both direct and indirect competition.As far as Co-Lets-Go is concerned, it will have to face its direct competitor, publictransportation, which continues to gain recognition in the city. This is primarily because publictransportation is in place striving to offer a very similar service to Co-Lets-Go. On the otherhand, it is proper to realize that other service providers such as Lyft and Uber have in the recentbeen focused ...


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