" Getting inside the customers head"

  • In marketing, the customer has to come first . . . you can’t market to a potential customer unless you understand their wants, needs, desires, state of mind, interest, incomes and so much more.  Why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?        
  • Indicate which of the following factors would most influence your decision, and then explain how a marketer could use this information to better market this new car to you:       
    1. Price         
    2. Color         
    3. Style          
    4. Status   

Answers

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