Other : MGMT 455 CTU Starbucks employee Strategic Plan

Deliverable Length:1,000–1,250 words

To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation's next 3-5 years:

  • Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
  • Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
  • Industry Analysis
  • Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
  • A Perceptual Map
    • Choose any criteria that you think are important to plot.
    • Explain why you picked the criteria.

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