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Question 1:  Please review the required You Tube video Five Competitive Forces That Shape Strategy, regarding Porter’s 5 forces. In the video, Mr. Porter discusses how Porter's Five Forces Analysis is an important tool for assessing the potential for profitability in an industry.  As an example, Mr. Porter applied these 5 forces to the airline industry. Think of another industry where profitability is low. In a response of no less than 250 words, apply the 5 forces to your chosen industry and demonstrate how those forces can lower profitability.

Question 2: One aspect of strategic planning is to develop a strong team of people. Discovering and retaining top talent may lead a company to success. Your goal for this discussion is to showcase why you would make a good candidate for an organization. To stand out from other candidates, you will want to write a cover letter for each position in which you apply. Cover letters allow you an opportunity to highlight your skills and competencies for potential employers.
To write an impactful cover letter, you should answer the following questions before you begin composing it. Starting with these questions will help provide a clear and concise message for the person reading your cover letter.

  • Why are you interested in the position? Consider what makes the position, organization, or company interesting to you.
  • What three skills or competencies do you possess that match the skills the employer is seeking in a candidate?
    • You can find these skills by viewing the job description. These specific skills are the reason every cover letter should be unique for each job for which you apply.

For this discussion, you will develop a cover letter, reflect on your most relevant skills, and assess what action steps you can take to make your cover letter stronger.
Begin by reviewing the following Forbes’ articles:
Forget Cover Letters - Write A Pain Letter, Instead!
Stop! Don't Send That Cover Letter
Tips For The Perfect Resume And Cover Letter
Once you have reviewed the articles, identify a position of interest as a potential job opportunity. You may use any job search website. Two popular employment websites are: www.indeed.com and careerbuilder.com. After you identify a position of interest, use the job description to identify three skills or qualifications that match your background. Next, develop a cover letter by creating a three to four sentence paragraph highlighting your matching skills.
Paste the link of the job description you are interested in and the paragraph that you developed for this job application into the discussion forum.

Assignment: Read the Porsche case provided in the course materials section and describe the company’s history, products, and major competitors in a paragraph or two. Assess the financial performance and condition of the organization. Then, conduct a SWOT analysis detailing the strengths, weaknesses, opportunities, and threats that may affect the organization. Finally, assess the quality of the decisions made by the company and provide recommendations for improvement. (NOTE: This will become part of your final paper). 

Your paper must be five to six pages in length (excluding the title and reference pages), incorporate at least two scholarly sources from the  University Library (other than the case and textbook), and be formatted according to APA style guidelines as outlined in the  Writing Center. 

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