For this week’s Key Concept Exercise, you are to imagine that
you are the Chief Executive Officer of a large multinational
company. You have been inspired by some of the articles that you
have read on business trips about the need to develop an
entrepreneurial spirit within the workforce. In a recent meeting of
the board of management, you have proposed that you want to
encourage your employees to adopt an enterprising approach to their
engagement within your business.
For this Key Concept Exercise, you present an outline of how
you will go about achieving this aim.
To prepare for this Key Concept Exercise:
•   Read the Required Learning Resources
for Week 6.
•   Consider the scope of
entrepreneurship within large organisations.
•   Think about the implementation of
entrepreneurship within a large organisation.
To complete this Key Concept Exercise:
In an approximately 500-word response, address the following
issues/questions:
•   Evaluate the role that
entrepreneurship plays within large organisations.
•   Analyse how to implement
entrepreneurship within a large organisation.
•   In formulating your Key Concept
Exercise, consider the following questions:
o   What structures should be put in
place?
o   How these structures will be
resourced?
o   How will you encourage employees to
buy-in to this new approach?
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