Communications : Critical Process Paper

Running Head: CRITICAL PROCESS1Critical Process PaperStudents NameInstitutional AffiliationDateInstructors NameCRITICAL PROCESS22. analyze an advertisement targeting women that you consider to promote a negativestereotypeMedia advertisements influence the perception of the society and how they view bothmen and female in real life scenarios. The above advertisement is an example of how the femalegender has been negatively stereotyped in the advertisement world. While advertisement isconsidered as the mirror of the society, it is frequently associated with negative stereotyping ofwomen. As such, this image portrays the female gender as powerless as compared to theircounterparts, the male gender. Besides having an impact on the decision making ability of theconsumer, the advertisement creates a social perception on the role of women in everyday life.The modern nature of advertising aggravates a phenomenon where consumers learn aboutthe limited roles played by women in the society based on images. Since advertisements areCRITICAL PROCESSperceived to present the real world scenarios, consumers tend to utilize them as socializingagents. The adopted habit of watching television directly impacts learning and understanding ofindividuals and how they view society. The reliance on media by consumers has been deeplyrooted in the belief that the media represents the real life scenario. For instance, televisionprograms have always portrayed women in ...


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