Marketing : Retail Marketing Field Study

Running Head: RETAIL MARKETING FIELD STUDYRetail Marketing Field StudyInstitution AffiliationDate:1RETAIL MARKETING FIELD STUDY2A visit to the 7-eleven retail store revealed so much information regarding howcompanies deal with the issue of the marketing mix. The chain store is not as popular as otherbig names like Walmart and Costco, but it is putting a big short into the industry. It is one of theleading market place for retail products in the locality. The company has, for many years,operated using a very significant strategy according to a grasp of the convince store. One of thethings that will always attract you about the store is the way they apply the marketing mix andespecially the promotion part of the 6 P of marketing. the visit was done on 23rd of November2019 at 4pm-5pm.According to the observation, the company is very keen on marketing. The way theypromote their products ensures that they always get a significant number of customers entering ininto their chain store. Their outer area is decorated with striking brand colors with the brandname displayed in a critical location where everyone will be able to view it. The company hasensured an open space where customers can see the products on sale even afar from the entrance.It has provided that the display is well arranged and that it is possible to spot a product at a fardistance.The retailer is also keen on establishing a wide variety of products on the shelves. Heknows by displaying th ...


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