Among the primary issues discussed using porters five forces model is industrial attractiveness. This is a model that investigates profitability through the integration of the five models where a market is termed as attractive if the five forces combined result to profitability (Dobbs, 2014 pp. 33). However, in cases where profitability drops after the five forces have been aligned the industry is said to be unattractive.
Your business idea?
The report focuses on industrial attractiveness concept using the model to determine if the decision to venture into the driving school industry in East London is viable.
Your industry and some of the competitors?
The driving school training is an industrial has gone through exponential growth in the past decade due to increase in cars this requiring more drivers. The industry is wide as every individual needs knowledge on driving at some point in their life. However, the industry is highly seasonal as most customers are teenage students who are only availability for training during school holiday seasons such as summer, spring and fall. The main competitors in this industry are schools that are more advanced thus providing commercial driving training. These companies pose a stiff competition as they are considered to be better equipped for training. Seer company and defensive
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