Merck KGaA Project Charter
- Background To The Project
Merck KGaA is a global business domiciled in Darmstad,Germany. The organization was founded in 1668, its primary business consists of diversified activities such as life sciences, chemicals, and pharmaceuticals. Globally, it has an estimated workforce of 52000 employees, while 11000 employees are based in Germany, and similarly in North America. By 2015 the organization had invested about $ 565m globally ,not to mention other mega construction projects.
To remain profitable within the niche market, and to maintain a healthy competitive market, the business was scheduled for a transformation, and this necessitated a re-branding to a one brand Merck.
The scope of this initiative was to place the organization in a more productive and competitive realm. The change had to affect its culture in a more transformative manner, to echo the message more vehemently to its partners, affiliates, customers, employees,and community within the new ecosystem.
The project change captured the architectural requirements to reflect the transformative modifications as well. From this angle,the program One Global Headquarters was hatched,completion pegged to be achieved four years later.
Technically, the entire program is made up of 90 interrelated construction programs with an investment greater than US$200m, and is based in Darmstadt,Germany.
- Reasons For The Project
Transforming the organization business culture, re-branding, and positioning the business as dominant player in the market.
To sustain the competitive advantages, the business had to be transformed in all its aspects which consists its physical architecture, employee perception, marketing image, as well as branding. These dynamics are paramount in accelerating invention, product development, personal growth and the business profitability.
The current face of the business doesn't reflect a global image, and requires a new, more appealing infrastructure and transformation. Due to its previous status, it is in dire necessity of a user-centered redesign, size factorization, architectural redevelopment, modified,and intuitive construction, accessibility compliance, and coherent marketing strategy. One Global Headquarters aims to cover all these requirements ,and result in a new architecture that is, first and foremost, a tool that will sustain the business core commercial pillars, better management, inventions as well as client satisfaction.
Having a modified architectural design, superior construction, and better,more spacious and easily offices is a major policy of the organization for driving its innovation and product development agendas.
Global image is another factor necessitating the project, the organization having moved from local to global, requires a true international image, and the new infrastructures is being developed within that context.
- Project Objectives
The objectives of this project will be:
- To have a modern Innovation Center that can host more employees, equipped with diverse multimedia libraries, unique co-creation zones, including open areas that are suitable for concentration,cooperation and communication for all.
- To establish a two-part architectural complex covering approximately 2200 square meters in two portions: a five story Innovation Center,a large restaurant, a basement food court , dining space,and a rooftop terrace. The two complex are to be linked by their individual facades as well as by a joint landing helm at the top.
- Constraints, Limitations And Risks
Tight time-frame: Though much of the p
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