Business : 88509534-Customer-Relationship-Management-for-Determining-of-Sales-Strategy-Using-Association-Rules-Mining-Technique-Rfm-Analysis-And-Uml-Technique

CUSTOMER RELATIONSHIP MANAGEMENTFOR DETERMINING OF SALES STRATEGYUSING ASSOCIATION RULES MININGTECHNIQUE, RFM ANALYSIS,AND UMLTECHNIQUETRIYODA ARRAHMANDepartment of Agroindustrial Technology,Faculty Agricultural Technology,Bogor Agricultural University, Bogor, West Java.Counselor:Dr. Eng. Taufik Djatna, S.TP, M. Si.Highlight ResearchIntroductionPurposesRelated WorkMethodsDiscussionConclusionBusiness Competitionis The Most ImportantFactorCRM Includes Crossselling as Solution ForMore Effective andEfficient MarketingSystemSales Strategy CreatedFrom Support,Confidence, andImprovement ScoresSales Strategy is Madeby Analysis ofTransaction Datausing AssociativeRules MiningTechniqueResults: Optimizationof Cross SellingStrategy forAgroindustryKeywords: CRM (Customer Relationship Management), Sales Strategy, DataMining, Associative Rules Mining, Cross Selling Strategy , RFM AnalysisCustomer Relationship Management:Integration of Sales Strategy, Marketing, AndServiceCRM : Identify Customers In More Detail AndServe Them According To Their NeedsCRM Applications With Cross-Selling Must BePreceded By An In-depth Analysis Using DataMiningIn This Work We Evaluate A Marketing StrategyThrough a Hypothetical Cross-Selling ForOptimization CRMTo Get the SupportScore Of AssociationRules to Know Size ofDomination Level OfItemset From AllTransactionTo Get the ConfidenceScore Of AssociationRule To Know Size ofRelation Betwe ...


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