Marketing : Social Media In Marketing

Running Head: SOCIAL MEDIA IN MARKETING1Social Media in Marketing; the case of StarbucksStudents NameInstitutionInstructor NameCourseDateSOCIAL MEDIA IN MARKETING2What is Starbucks objective in using each site?Starbucks has not only maintained a huge brand presence in the markets, rather theirefforts in brand-building have been bold in the social media arena. Starbucks has utilized theexpansiveness of the social media outreach to market their beverage to the world. Every fan ofStarbucks coffee and an internet savvy has at a point seen, read, or interacted directly with theirround the clock response team. It is Starbucks has maintained their spirited culture on the onlineplatforms, with their culture of honesty, sincerity, and connecting with their consumers beingeasily noted upon visiting their social media sites.By use of this social media sites, Starbucks keeps their customers well-served withinformation and response to any issues there could be. The use of Facebook is quite similar withthat of Twitter, where the company is able to respond to customer and offer updates on deals andnew products. The use of Instagram and Google, both visual-oriented, is geared towards bringinghigh-quality captions capped with artistic features.Who is Starbucks trying to communicate with [what customer segment] by using thismedia format? What is the reach for each site?Being a worldwide company, Starbucks makes use of Facebook to reach out to possiblebilli ...


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