Economics : Final Strategic Plan

Running Head: STRATEGIC PLAN PART IIStrategic Plan Part IIUniversity of PhoenixBUS/475December 5, 20161STRATEGIC PLAN PART2Marketing and information technology strategiesCott Beverages intends to market its products according to the market segmentation, forinstance, Cott would make use of social media to reach its potential customers. Campaigns onnewspapers and magazines would target corporates and distributors intending to carry out thedealership. Promotions would engage the consumers to create awareness on the targets.Messaging and advertising ensure that the firm aims to generate a call on customers to takeaction. Listing the drink in other media including TVs, radio, efficiently drives the message toconsumers.Abraham, (2012) argued that Cott Beverages intends to apply information technologystrategy that would assist in saving time, costs and resources of the company. The firm wants todevelop a network infrastructure that would centralize their management and reduce transportcosts to acquire or send information. Hiring of IT experts would take the portion of thedevelopment scheme.Monitoring the proposed strategic planReviewing of the marketing plan alongside the business plans ensures that eachmarketing goal gets arrived or intentions placed to attain them. Alterations in elements ought toget ascertained, and the impact of their changes on marketing plans. Launching of marketingdrives and campaigns, then aligning them against expected revenue ...


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