Business : Information Technology

Surname 1StudentProfessorCourseDateInformation TechnologyThe competitive advantage of a company with a strong brand identity is that it helps thefirm differentiate itself in the marketplace. With a strong brand, a company is able to convey itsvalues, thus developing an emotional connection with clients, thus attracting them to the businessin case they share the same standards. With this type of association, the company finds it easierto develop a lasting relationship with the customers, thus resulting in greater loyalty from thecustomers. A strong brand identity also demonstrates personal pride and commitment.Capitalizing in a distinctive brand identify means that the company takes pride in that businessand is committed to succeed. Customers get to have faith in in the business because they believethat it will deliver on its promises. (Reichert & Weber, 2012)Technology can ...


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