Marketing : Marketing Channels

Running Head: MARKETING CHANNELSMarketing ChannelsStudent's NameInstitutional Affiliation1MARKETING CHANNELS2Question A. Product bundling is a marketing strategy in which the seller offers productsand services for sale as a combined package to increase profit and lower the operational costs.However, the customer winning strategy could result in adverse results to the firm if the bundlingis incorrect. First, the issue of the presenter's paradox is so familiar to the marketing channelwhen a product is bundles a service. This refers to a situation in which the shoppers considerbuying the product and the service individually with consideration of being valuable when it'snot bundled (Zhou, Song & Gavirneni, 2020).Secondly, diminishing value for the product or service bundled. Product and a servicebundling, the customers, see the bundle and the corresponding discounted price. However, thisposes a challenge to the brands that want to sell individually hence the need to include a serviceor product nearing elimination. Thirdly, limited inventory is an issue that arises when a productbundles a service. The risk of selling out the product mainly results from inaccurate ...


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