English : Going Global

Running Head: GOING GLOBAL1Going GlobalInstitution AffiliationDate:GOING GLOBAL2Over the last few two decades, the world has been making great progress in terms ofdevelopment as well as the economy. One this is now evident that the world is experiencing asense of globalization with the many companies being able to identify different markets, developthem and explore them further with the aim of increasing their bottom-line. Many companieshave developed strong strategic plans that will enable them to go global and become competitivein the world of business. Actually, the demand for a certain product in certain areas, togetherwith the good economic and political situation in a country or a region are attracting morecompanies across the globe, ensuring that they actually reach the top in terms of pursuing certainmarkets. This paper looks at a country where the company would like to sell the product in. itwill include the pros and cons that relate to entering such market with the aim of changing thebottom-line.Actually, the selected country to establish a retail outlet to sell physical products isCambodia. It is a nation that is located in the Southeast Asia on ...


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