Marketing : Competitive Advantage

Running head: COMPETITIVE ADVANTAGECompetitive AdvantageNameInstitution1COMPETITIVE ADVANTAGE2Competitive AdvantageWhat are the ways an organization can develop competitive advantage through themarketing strategy?All businesses operate in an environment characterized by the existence of otherbusinesses competing for the same market. For a business to survive in such marketscharacterized by the presence of other entities, it must adopt various strategies that place it in abetter position compared to its competitors. Therefore, competitive advantage is a situation inwhich a business appears to be better and more preferred by the customers more than itscompetitor(s). Competitive advantage may, however, exist for other non-business entities such asindividuals and states. It's the situation in which an individual, business, or a country is in a moreadvantageous position than its immediate competitors. Its a reliable tool for survival incommercial competition. In marketing strategy, businesses may develop a competitive advantageby competitive/low pricing, product differentiation, product customization, rebranding, entry intonew markets, and intensive advertis ...


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