Art & Design : Product Placement Google

Product Placement GoogleProfessor NameProduct PlacementInstitution NameStudent NameDateProduct placement is another world for embedded marketing in the program, which isset up according to the new EU Audio Visual regulations. Product placement exists in themovie since silent films era, but totally merged from the evolvement of colorful brandedmaterial in the market since E.T movie. We have seen different evolvement and developmentof new products versions as iPhone, PEPSI, Nokia and Motorola. If we notice that movies inthe 80s and 90s used only to have all their communications phones as AT&T. then comes theera of mobility, where mainly the focus was on Motorola, then start depended on Appleproducts, Sony and Nokia. (Purnawirawan, et al 2010)The film, I really enjoyed was in 2013 The Internship, where the movie wasconcentrated in exploring the colorful world of Google which cost the company a lot ofmoney in developing a marketing product which actually failed to reach its targets and was socostly. In other words, it was not beneficial for Google; especially that CEO and executivemanagement had no chance to review the final act. Although, I have enjoyed t ...


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