Business : Solution

Companies chose: Macdonald and Subway.Macdonalds strategiesDifferentiationMacdonald has always aimed at making their products different from substitute products in themarket and particularly those from Subway. This distinction is seen by the change in theattributes of their products such as sandwiches that are branded as low in carbs as well asincorporating sandwiches that are customized for a particular location in its vast stores across theworld. By differentiating their products consumers consider MacDonalds sandwiches as the bestin the market and more superior to those of Subway thereby boosting Macdonalds sales.Cost leadershipMacdonald has been able to use the cost leadership strategy to compete against Subway byseveral approaches. Most notably, Macdonald has improved its production efficiency by use ofeconomies of scale in production, reduced overheads by minim ...


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