Marketing : Sensitive Information

Running head: SENSITIVE INFORMATIONSensitive Information[Your name][University name]1SENSITIVE INFORMATION2Sensitive InformationIn research, sensitive information has to be handled or dealt with in a manner that guarantees theanonymity and confidentiality of the respondents/ subjects. Anonymity here obviously impliesthat the subjects are not known, i.e. the data is collected without the subjects identification.Anonymity aims to protect the subjects identity. Identification could range from name; to e-mailaddress; to physical presence etc. Confidentiality on the other hand has to do with the datacollected. The information collected from the subjects is treated as confidential, meaning, onlythe researcher of the persons analyzing the data have to this information. No one else can linkindividual respondents to their responses without prior and informed consent by ...


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