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b). Samantha has a competitive strategy which gives her an advantage over her rivals. During slow business times, she calls her former clients to remind them of the importance to trimming their trees on a daily basis. She reminded them of the services she provides to the members (O’Brien, James, Marakas & George,

2006).

C). Knowledge of her competitive advantage would help her greatly in her sales and marketing efforts. Since during times when business is weak she calls her clients to remind them of her services, this gives her a competitive advantage over her rivals who do not do the same. The idea of reminding customers is a marketing tool that would retain customers thus increasing sales (O’Brien, James, Marakas & George, 2006).

d). The information system that Samantha needs to use is the ABC model to lock in customers. According to Kroenke, Bunker, and Wilson, Samantha can use this model to make it expensive for her customers to switch to another service provider. Therefore, Samantha should make use of this system to keep customers (Kroenke, Bunker & Wilson,

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