HMD 253 DE – Servicescape Evaluation Paper Objective:  The objective of this project is for students to experience the various aspects of the service industry and understand how the physical environment plays a large role in the guests overall service experience. While the service encounter involves the interactions with the staff, the Servicescape is the space in which the service is provided and is a large part of overall customer satisfaction. Since the service industry is largely an experience for guests, the physical environment plays a significant part of the overall experience and relates directly to guest satisfaction. Description:   Students will conduct a site inspection of a service provider and document the overall atmosphere of the service organization to determine how the overall Servicescape affects guest feelings.   *NOTE: Students are required to use a different business for the Servicescape paper. This paper is to evaluate the PHYSCAL ENVIORNMENT and NOT the interaction with employees. Review all requirements on this direction sheet to ensure you turn-in what is required. Unlike the PowerPoint project you are only making observations about the overall Servicescape (the physical place). The business is to be different from your PowerPoint, but still must be within the last 6 months and in Las Vegas! This a great opportunity to visit a local attraction you have always wanted to and observe the environment. Requirements: Students will visit a service provider of their choice and experience the Servicescape of the hospitality company. Students will write a paper documenting their experience. Paper should not be shorter than 2000 words, but not exceed 4000 words . Students are encouraged to stay at the service provider for at least an hour to view guests interacting in the Servicescape.   Paper Requirements: Paper will include the following specifications: ? Date, and time the site inspection took place (example: 8/25/2015 from 8:00 AM to 10:00 AM) ? Name of company being reviewed and brief description about the company (this can be ANY service provider including: hotels, restaurants, bars, airlines, casino, etc). ? Specific details about the Servicescape o    Smells in the air (example: smoke, food, etc.) o    Sounds (examples; music, people talking, vacuuming from a housekeeper, etc) o    Employee uniforms and look (example: did employee seem well dressed, uniforms clean, tattoos showing, etc) o    Lighting (examples: dark, light, funky color) o    Overall décor (examples: chairs, tables, paint, flooring) o    Overall flow (examples: did people have obstacles to move, or small spaces to pass, etc) o    People interacting in the Servicescape (examples: did guests seem to enjoy the layout, did guests move chairs around, was it too crowded, small isles, etc) ? Your personal feelings while at the hospitality company (example: did you feel cramped, uncomfortable, relaxed, etc) ? Overall impression of the establishment (example: did this company seem to have a good overall Servicescape) ? Any recommendations (example: if you saw guests tripping over something or the paint on the walls was too bright, or the music was too loud) ? This is your own view point being expressed. NO materials from the internet need to be used. DO NOT copy content from the hotels webpage or plagiarize thoughts. Paper Formatting: Papers are to be formatted as follows: ? Typed ? 12 point font ? Double spaced ? Title page attached with students name and business visited (the title page does not count as part of the total word count) ? Headings on each section (Introduction, conclusion, etc) ? Page numbers ? Papers must be turned in to the correct assignment box located on CANVAS. Professor’s computer and CSN computers use MS Word. To ensure professor can open paper use MS Word Document.