The Plan Comes Together
Not all of the elements of the situation analysis can be accounted for during the strategy development process.
Throughout the class, you have analyzed many aspects of your company. Now you will put it all together in a presentation format. Your presentation will provide a comprehensive look at the marketing plan for your company's product. You are permitted to use sections from earlier assignments in the course to develop the presentation. Include the following:
This part of the Individual Project should be at least 2–3 pages in length (single-spaced).
Complete the following:
This part of the Individual Project should be at least 12 slides (body of presentation).