What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How did you leverage feedback from your peers in the Discussion Board for Units 1- 4 in completing the Project? How will these competencies and knowledge support your career advancement in management?

    • Achieve the ability to present the findings of marketing strategies via written and oral communication.
    • Appropriate use in how to design and conduct quantitative and qualitative marketing research to support marketing plan writing and research.
    • Appropriate use in integrating, extending, and applying a marketing strategy and knowledge skills in a live business context.
    • Compose a marketing plan that incorporates research.
    • Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment.

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