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Media Planning & Buying

As per Bnet, There are five things that one consider when choosing where to advertise:

? Target audience
? Comparative costs of reaching that audience through different media
? Timing of your campaign
? Creative opportunities
? Editorial stature

Let us consider each one of the media mediums:

Out to home advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. It is of four types: billboards, street furniture, transit, and alternative. ( Wikipedia)

Direct Mail.
Direct mail is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail includes catalogs or other product literature with ordering opportunities; sales letters; and sales letters with brochures.

This matter’s source is powerhomebiz.com.

Advantages
? It’s targeted directly to those most likely to buy your product or service.
? Marketing message can be personalized, thus helping increase positive response.
? Effectiveness of response to the campaign can be easily measured.
? Superior control over the presentation of the advertising message.
? Active involvement – the …

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