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Order Description“Identify the four specific criteria managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage. In your answer you should define resources, capabilities, core competencies and the concept of sustainable competitive advantage. You should include references to at least five (5) current academic strategic management journals and two (2) examples of competing firms.”
Outline and discuss each of the four Criteria that qualify resources and capabilities as core competencies and ultimately establish competitive advantages for firms
For criteria of sustainable competitive advantage
Explain the concept of sustainable competitive advantage
Clarify the purpose and effect of the four factors of competitive advantage
Explain strategic management and the relevance of the four factors of competitive advantage to organisational performance and managerial decision making.
YOU SHOLD INCLUDE REFERNCES TO AT LEAST 15 ACADEMIC JOURNELS AND 2 EXAMPLES OF COMPETING FIRMS.







Assessments will be made against the following criteria:
1. The demonstration of an engagement with the body of knowledge and fundamental issues surrounding strategic management.
2. The development and application of frameworks of understanding specifically in the area of competitive advantage and corporate decision making.
The response explains the concept of sustainable competitive advantage, with reference to both the core text and the academic literature
The response details the purpose and effect of the four factors of competitive advantage with reference to both the core text and the academic literature. This section has a total potential value of 5 marks.
The response explains strategic management and the relevance of the four factors of competitive advantage to organisational performance. This section has a total potential value of 5 marks.
The response explains strategic management and the relevance of the four factors of competitive advantage to managerial decision making. This section has a total potential value of 5 marks.







MAKE SURE YOU DEMONSTRATE AN UNDERSTANDING OF FUNDEMENTAL ISSUES, SURROUNDING STRATEGIC MANAGEMENT AND
YOU APPLY FRAMEWORK IN THE AREA OF OMPETITTIVE ADVANTAGE AND CORPORATE DECISION MAKING


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