Using the case information only, assess Southwest Airlines operating environment along the dimensions of:
customer, technology, socio-cultural, political, global, environment
Not all dimensions will be relevant. For those you identify as relevant, state if it is an opportunity or a threat and a brief explanation of why.
Assess Southwests industry environment according to Porters Five forces. State whether the pressures are high or low for each force and provide one paragraph on each explaining why.
Conclude if the industry is attractive or unattractive and provide justification based on the five forces.
Use section 1 of the SWOT analysis template to guide your analysis.
Conduct an internal analysis of Southwest Airlines by identifying all the resources you can. Use these resources to form capabilities.
Include insights you have gained from your prior value chain analysis of Southwest Airlines. Place areas of the value chain under resources or capabilities as you deem suitable.
Use section 2 of the SWOT analysis template to guide your analysis. Identify and rank order capabilities the firm possesses that can aid competitiveness. The most competitive capability is ranked #1.
Use the results of Steps 1 (the external environment) and 2 (the internal environment) from the prior assignment component to complete a SWOT table.
Take all external elements and categorize them as O or T in the table
Take all internal elements and categorize them as S or W in the table
Conduct SWOT matching keeping in mind this is used to formulate strategy in Step 4.
Use section 3 of the SWOT analysis template to guide your analysis
Use the Strategy Analysis template to recommend a cost or differentiation strategy for Southwest Airlines. Use only the information from the case. Do not incorporate any outside information. In your analysis be sure to:
Incorporate all your prior insights from prior modules (eg: resources, capabilities, industry analysis, etc)
Use the SWOT matching approach in section 3 to justify your recommendation of a cost or differentiation strategy
Provide at least 3 key areas of execution needed to implement the strategy you recommended. You may find the value chain useful in thinking of execution areas.
Other samples, services and questions:
When you use PaperHelp, you save one valuable — TIME
You can spend it for more important things than paper writing.