AN INFORMAL PROPOSAL
Before you begin this project, review pages 8–16 in Proposals and Special Projects, which is related to writing informal, internal proposals. Also study the differences between proposals and reports (like your field investigation report).
Figure 3 shows the general style and basic format you’ll use for this final exam. Also review the formatting for a fullblock style business letter, covered in Writing Effective Communications. Review the explanation provided in each study unit related to writing style, tone, audience, word
choice, grammar, spelling, and punctuation.
Gather the brainstorming, freewriting, and graded exams you’ve already prepared for previous assignments about Phoenix Advertising. You’ll build on some of the details you developed and incorporate suggestions from the instructors evaluating your previous work. You’ll also have to brainstorm further in order to create facts, figures, names, numbers, analysis, and proof to support your plan of action in your proposal.
Here’s a brief review of the scenario; also review the full information provided in the exam section of Organizing, Illustrating, and Researching Your Material. Phoenix
Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. You’re vice president of human resources management at Phoenix. You report directly to GregoryS.Forest, the company president.
You’ve already investigated the branch and provided a report on the problems there and your recommendations for managing them (for study units Organizing, Researching, and Illustrating Your Material and Writing the Report ). Mr. Forest has reviewed that report and now wants you to present to the executive team a specific proposal developing one of the recommendations you gave. Following are the primary problems covered in the scenario but also carefully review the underlying causes you discovered in your investigation (which you created from your imagination).
In the last three months, two of the top management people an art director and an account executive—have left the branch. Each left for a position with a competing agency.
Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not produce work that the
art directors and account executives evaluate arbitrarily.
In an attempt to show increased profitability, the branch is accepting all potential clients without evaluating the accounts in terms of current project workload. As a result, without being given any notice and without compensation for the additional hours, all employees are working long hours several days each week. Employee morale and productivity seem to be decreasing with each passing day.
Business and Technical Writing
Proposal How completely and clearly did you develop each objective?
Is there a specific date and time period indicated for each objective?
Are specific in-house personnel matched to each task and objective and their qualifications described?
Is the budget in columns? Is it readable and does it cover all costs?
Request for authorization
How well did you persuade the team to adopt the plan within specific time frame?
Audience, coherence, and tone
Did you maintain a professional tone in your document as part of the company team and did you develop the information logically?
Grammar, sentence structure, and mechanics
How well did you edit and proofread your document to ensure correct application of standard written conventions for American English?
Format (10 points)
Did you format the letter correctly with headings, font, justification, and header information?
Prepare your final draft following the above formatting requirements. If submitting online, save your work as a text document. Include the following information at the top of each page of your proposal. The best way to ensure the information is on each page is to use the Header option (usually located on the View or Insert menu).
Name, Student Number Exam number Page X of Y
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