Types of visual communication

 Berinato (2016) notes that the nature and purpose of your visualizations must be considered in order to start thinking visually. Berinato combines the nature and purpose into a 2x2 matrix that defines the following four types of visual communication: idea illustration, idea generation, visual discovery, and everyday dataviz.  Select and discuss one of the four types of visual communication: idea illustration, idea generation, visual discovery, and everyday dataviz from Berinato’s 2016 article.


Reference: Berinato, S. (2016, June). Visualizations that really work. Harvard Business Review. Retrieved from https://hbr.org/2016/06/visualizations-that-really-work


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