Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

Complete 18 page APA formatted essay: Managing human resources in business context.

Download file to see previous pages…

Although intense rivalry between the top brands is important to be taken care of, the emphasis for tobacco manufacturers should now be on dealing with the people. Anti-Smoking campaigns, new laws and the gaining public awareness about the harms of smoking is decreasing the annual consumption of cigarettes. This is definitely a de-motivating feature for the company and its employees. However the thing tobacco industry has kept going in its favour is the addictive nature of cigarettes. This fact however presents the company with serious corporate social responsibility issues and therefore British American Tobacco should keep these issues in mind when developing a new human resource management strategy as proposed in this paper.

British American Tobacco is the most globalization brand in the world. The brand has millions of diverse customers across the globe, with access to over 180 markets globally, and makes the best quality tobacco products. The brand commits its customers to always be indulged in principles of corporate social responsibility, a practice kept running through out the group. (http:// American Tobacco.com/)

With the exception of the Chinese state tobacco monopoly, UK holds the 3 of the top 5 tobacco companies within its boundaries. Philip Morris leads the market with 18% share, BRITISH AMERICAN TOBACCO follows with 11%, while Imperial Tobacco and Gallaher hold fourth and fifth position in the global tobacco pie. The missing third spot belongs to Japan Tobacco.

Cigarette and Tobacco Pie Share in UK Market share

In UK, the cigarette and tobacco market is predominantly captivated by Gallaher and Imperial Tobacco. the two firms enjoy an 80% hold in the market. BRITISH AMERICAN TOBACCO has its manufacturing facilities in UK but exports most of its production. (Cullum and Pissarides, 2004) (Action on Smoking and Health, Fact sheet no.18)


Brand Name

% share of

UK cigarette market



Lambert &amp. Butler KS


Imperial Tobacco


Benson &amp. Hedges Gold




Mayfair King Size




Richmond Superkings


Imperial Tobacco


Richmond King Size


Imperial Tobacco


Marlboro Gold King Size


Philip Morris


Regal KS


Imperial Tobacco


Royals King Size Red






Imperial Tobacco


Silk Cut Purple



Top 10 UK cigarette brands: 2004


Recently, BRITISH AMERICAN TOBACCO has strengthened its position in the Tobacco world market with different moves. As per the most recent developments, to expand their reach farther, BRITISH AMERICAN TOBACCO is in process of acquiring small firms internationally so as to have extended access to the markets, and to have stronger position at the same. The group is also quite close to the completion of purchasing House of Prince (HoP).

testimonials icon
E13-1(a)Financing activities.(b)Noncash investing and financing activities.(c)Noncash investing and financing activities.(d)Financing activities.(e)I...
testimonials icon
Imagine that you are a senior consultant at Practical Health Care Consulting firm. Your supervisor has instructed you to spend three (3...
testimonials icon
/*! elementor - v3.6.5 - 27-04-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading...
testimonials icon
Final Paper To complete the following assignment, go to this week's Final Paper link in the left navigation. ...
testimonials icon
Marcie's Mercantile wants to maintain its current dividend policy, which is a payout ratio of 35 percent. The firm does not want to increase it...
testimonials icon
Whether we are planning to build a boat or hoping to write a good essay, theonly way to go about these tasks is to make a detailed plan of all th...
testimonials icon
Discuss    the    importance    of    combinatorial    reasoning    in    gene    sequencing    and    related    ...
testimonials icon
ECON300-Exam #1 Review...
testimonials icon
Your final exam consists of five essay questions. It is a cumulative exam and covers all material in this course. Answer the questions as completel...
testimonials icon
“Evolution’s Sweet Tooth” by Daniel Lieberman (585-587)Answer the question in 150-300 words.Perhaps the chief argument in favor...
testimonials icon
Your coworker has created a vague and incomplete Entity Relationship Diagram. Describe the negative effects to the database if an ERD is not comple...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price