Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Part A: Fully describe three (3) measures for assessing the effectiveness of a salesforce as a whole. Explain why they’re important, what they determine, and how sales managers apply these criteria to sales force performance evaluations.

Part B: Discuss ten (10) different purposes of an evaluation of salesperson performance and how each purpose affects the performance evaluation process.