Your book reports should be a five to seven page write up discussing the key principles in
the book. The write up should include:
A summary of the book.
Specific discussions of your understanding of the key principles by demonstrating how you could or have used them in a selling environment or by discussing how they relate to concepts you’ve learned in other selling related courses with in our program.
Key leanings and how you might use them in your future career.
Here is a link to the summary of it: