Nike Shoes Company
Nike is one of the well-known companies in the world, especially through the production of high quality products, to such an extent that every individual across the globe is aware concerning its existence. This company was founded in 1962, by Bill Bowerman, who was by then the field and track coach at the University of Oregon, and Phil Knight, who was one of Bowerman`s former student. At the time that this company was incepted, it was known as the Blue Ribbon Sports Company, and the initial outlet that the duos opened was in 1966 (Frisch, 2011, P. 23). At the onset of the 21st century, this company had opened retails outlets and had distributors in approximately more than 170 countries in the world (Park, & Kincade, 2010, p. 182-193). Precisely, this company primary focus was athletic footwear which were designed for leisure and specific sport uses, but this expanded to athletic apparel that bears the same brand names and trademarks as numerous of its footwear lines, performance equipment such as eyewear, timepieces, sport balls, bats, skates and numerous other equipment that are designed for sport activities.
Analysis of the areas that the Nike Company is doing poor and areas that it is doing well in regard to the goal setting and the expectancy theory
The management of the Nike Inc. have numerous areas that they are doing poorly as well as those that they are doing poorly in relation to the goal setting and the expectancy theory. On a positive side, the management of Nike Inc. have been rewarding its employees for good performance. For example, employees who record a good performance at the end of the evaluation period gets rewarded for their efforts. The reward tends to be in numerous ways, including being promoted to a higher job level, being given some days off, gifts, monetary rewards, as well as words of appreciation such as good work, maintain, congratulations, keep it up among others. Rewarding employees in this manner, inspires them to improve in their performance not only due to the perception that the organization takes them as its valued assets, but also due to the hope or anticipation of getting something at the end of the every evaluation period. Based on the expectancy theory, the employees are deemed to work harder if they have an experience that their hard work will finally pay off. Moreover, the mission and vision statements of the Nike Inc. have been the central aspect that have been serving as a compass of this company. The mission statement of this company is “To bring inspiration and innovation to every athlete in the world.” (Smithson, 2018). This mission statement serves as the company`s global goal of reaching out to the global sports footwear, leisure, apparel and equipment market. This goal inspires all the employees to not only work hard but also focus all their efforts towards the achievement of the set go
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