Write a 500-word essay on a business-related topic of your choice. Use one of the topics from your Business Essentials module (PESTEL analysis, SWOT analysis, Supply Chain, Marketing Mix, Market Research, Leadership, Operating Ethically or Business Information Systems) and analyse how this theory works in an organization of your choice, however this must not be the business used in the Business Essentials module. [it must be an authentic organisation e.g. in fast-food, retail, manufacturing.. etc.]
I thought about McDonald’s. SWOT analysis.
Must be Harvard referncing .
Expert Answer ( 700 Words)
SWOT Analysis: McDonalds
Every organization with a rational management structure and approach will always have objectives that it expects to achieve. In that context, it requires to have a plan that will serve the purpose of guiding the process of achieving those objectives. A SWOT analysis, is a tool that is used to inform the future steps of planning to achieve stipulated organizational objectives. In a bid to exhibit how well a SWOT analysis functions, the paper focuses on the SWOT analysis of one renowned multinational company McDonalds.
Diverse Sources of Income
First, McDonald, in its well-organized franchise business benefits from a strong diversity approach. As a result of the diverse business brands, the company enjoys the diverse streams of income. The company operates fast foods where it acquires a chain of revenue from numerous countries and the products offered (Jones, 2014). That implies that it does not rely on a single source of income unlike most of its corporate rivals. For instance, the company recently earned 16.488billion from the restaurant sales. The franchising stores earned 8.925 billion dollars. The fact that the company has these diversified sources of income escalate the amount of revenue earned and even provide a competitive edge for the company.