Burj Al Arab
The hotel Burj Al Arab continues to baffle the competition due to the nature of their services and the quality that they provide their customers with. Being a hotel that has been created in special circumstances, keeping up with the needs of the market is something that needs to be done if the company is to succeed in the competitive hospitality industry. There are different factors in the environment that need to be considered if the new strategy is to be successful. These factors are macro and microeconomic factors. The macroeconomic factors are those that the business cannot change such as political and legal factors. The macro-environmental factors need to be considered for the hotel to understand the type of challenges that are yet to be faced if a new strategy is introduced. The macro-economic factors are those that the hotel has a way to control.
The internal business environment determines how effective the change will be on the profits that the business has. The hotel has to come up with ways to guarantee the growth and acceptance of the new strategy, through making the users aware of what can be done to guarantee that many users are comfortable with this method of ordering. The changes that the hotel is implementing should be adopted by other companies to allow the hotel industry to move from a paper-based industry to one that is technologically operated. While all this is done, the risks that the hotel is likely to face due to the implementation of a new business strategy should be mitigated to guarantee the success of the new ordering system. Getting rid of the business risks allow a business to have higher chances of success.
E-menu- A menu that is used over a computer to help get the customers to access the items that are offered in a restaurant.
Personal Touch- The extra attention that people put into actions and services to make the recipient feel special.
Hospitality- the act of being friendly and welcoming to others
The hotel to be discussed is the Burj Al Arab, one of the tallest hotels in the world and is located in Dubai. The hotel has gained fame due to its height and the type of interior design that has been used to complete the fifty-six floors. Another thing that makes the hotel more popular is that it has been built on an artificial island. The area in which it was built allowed the hotel to attract attention and become one of the sites that people visiting Dubai want to see. The hotel is one that incorporates ten more restaurants inside, which often end up being overbooked due to the quality of service and food that people get to enjoy. The type of services that people receive in this hotel has allowed the hotel to be rated a seven-star hotel by many critics.
Many hotels end up being brought down by the reviews that people leave about the hotel on the internet. This pushes many of them to come up with ways to improve the services that people receive while dining in this establishment. Though the Burj Al Arab has gained popularity all over the world, the hotel is not exempted from the challenges brought about by being a service center. Some of the ways being considered to improve the services that people receive include the use of an e-menu. The e-menu will bring about a more efficient ordering system, and at the same time reduce the use of paper at the hotel (Eid 2013, p. 23). This will be an advantage to the hotel as aspects of pollution that are caused by paper will be reduced. Being a big establishment, reducing the usage of paper menus will help keep the environment around the hotel cleaner.
Analysis of E-Menu Strategy
Several factors need to be considered when implementing the new st
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