Ashford 2: – Week 1 – Discussion 1

Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Reference the Discussion Forum Grading Rubric for guidance on how your discussion will be evaluated.
 

Role of the Marketing Function

What is the role of the marketing function in business?

In 200 to 250 words, explain the role of the marketing function.  What are some activities of the marketing department?  Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts.

Guided Response:  
Review several of your peers’ posts and identify activities of the marketing department they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking.  Challenge your peers by asking a question that may cause them to rethink the marketing function.