Companies can build customer relationships at many levels, depending on the nature of their target market. The goal of customer relationship management is to create customer satisfaction. Satisfied customers remain loyal and purchase more from the company.
There are some product categories that have an increased susceptibility to “brand hopping.” Laundry detergents, household cleaners, and similar products traditionally gain and lose customers with price fluctuations.
For your discussion, describe how laundry detergent brands can develop customer relationships and create lasting customer value. Share your thoughts on strategies that can be implemented to develop customer loyalty. Be Specific! Then provide thoughts and feedback on one other student's post. How were your thoughts and ideas similar or different? Be specific!