9.4 Discussion: Technology Marketing Concepts
Digital marketing technology has changed the way customers, retailers, manufacturers, and marketers utilize information in the marketing domain. The use of technology has influenced the way customers shop, how products and services are marketed, and how customer information can improve the marketing mix.
Describe and discuss the technology marketing concept that you found most interesting or useful this term. Explain your answer and provide examples. Use your textbook, research papers, and other related sources, as appropriate.